Annual Events

The El Paso Downtown Lions Club organized the Parade in 1935. The parade was held on New Year’s Day from 1936 until 1978 when the event was rescheduled for Thanksgiving Day. The holiday pageant is planned, coordinated and produced by volunteer efforts and draws an annual crowd of over 250,000 spectators. The Sun Bowl Parade is the largest community event in the West Texas, New Mexico and Mexico area and brings together service clubs and civic organizations as well as all sectors of business and industries within the community.